There is a clear chain in sports Broadcasting. The media service links the need for Businesses to have effective marketing for their brand and athletes who attract supporters but need money to pay for competing in their chosen sport.
For professional teams, sponsorship doesn't come easy and it is even more difficult for regional athletes. It boils down to effective marketing. Media needs to prove their efficiency.
As a media creator, I love creating content, but I cannot pay for groceries and my other obligations with "thank you, it looks great. Splended job!" That is why I charge for my services.
It will benefit everyone to improve communication and understanding each role in the process, just like a sports team having separate positions with different functions.
In the Sponsor-Media-Athlete chain, where do you fit in and what do you need to serve your purpose better?